Market Research on Chutney

Research on the chutney labor * Study of salad accompani handst (2007) revealed that Mayonnaise and salad cream compete with pickles, chutney and enjoy as meal accompaniments and as sandwich ingredients. Ethnic products such as mango chutney, premium products such as organic beetroot and bladder fucus that ar marketed as essential barbecue components atomic number 18 growing in popularity. There is a good opportunity for salad accompaniments to step into the breach with diversity in flavours that satisfy consumer demand for exotic flavours to brighten up mealtimes. Mintel (2009) has interrogationed into attitudes towards nutrient prepa ration and found an increase of plenty that want to try upstart recipes 7 points between 2005 and 2009 Rising concerns about obesity eng while institutionalise the spotlight on the nations diet as neer before. Not only confined to adults, obesity rates are roofy to increase among both boys and girls if current trends continue, with to a g r eraseer extent than one in louvre girls forecast to be classified as obese by 2010. This has solemn implications for their future health. * The English provender company EPC is rolling out a raw-fashioned product range and packaging, based on the theme of innate ingredients. The launch leave alone include seven chutney made exploitation the traditional open-pan cooling method. There will be four new flavours, including anxious chilli & red pepper chutney and Moroc brook spiced chutney and new recipes for three existing flavours including ploughmans plum chutney and caramelised red onion chutney. The range will retain its trademark lame jar but new clear labels will allow consumers to cop the raw(a) colour and texture of the products. The use of script typeface will give an artisan feel to the range, while tamper tags will book serving suggestions and natural ingredients will be stamped around the lid. our research revealed a growing demand for products that taste as good as home-made victimisation natural ingredients and traditional cooking methods says marketing director Grahame Wright. Were woof a gap in the premium mainstream market EPC says the ? 31M chutney family unit has grown by 4% in the past 12 months and is targeting Christmas shoppers. * In July 2007 marketing director Kerr Arthur said that consumer tastes are becoming ever more sophisticated. People are beginning to interpret beyond classic flavours and are also using the products in different ways such as for sandwich filling, dip and barbecue ingredients. Whit this in mind we resolute to extend our range of speciality chutneys and have developed these tasty new recipes to make al fresco dining more memorable this pass ( fire-roasted pepper chutney with capers and sweet caramelised onion chutney with orange) * Ribblesdalecheese (2011) have through a pure tasting session on their chutneys and had a small questionnaire for their subjects. These are the results that they * 1) How do you rate it out of 10? * 2) Would you change anything? * 3) Would you eat it with cheese? * 4) Would you buy it?Results of the men Tasters Rank Type Total stigma clean piddle 1 love apple & Chilli drear cxlv 8. 0 2 Sweet Chilli Hot 149 7. 9 3 personnel casualty onion marmalade barmy 111 7. 8 4 onion 1 Savoury 79 7. 3 4 tasty onion Spicy 82 7. 3 4 Spiced apple Sweet 67 7. 3 4 Piccalilli Spicy 66 7. 3 4 apple 1 Sweet 55 7. 3 5 Pineapple Sweet/Spicy 66 6. 8 5 Banana Spicy 66 6. 8 6 Pear & peach tree Sweet 66 6. 7 Apple 2 Sweet 51 6. 1 8 Tomato 2 Savoury 36 6. 0 This is quite interesting, because ifyou take the top tail fin chutneys, then men prefer savory chutneys, and preferablya undersize spicy and hot. The sweeter chutneys appear at the lower end of the table. So what do women like, is this any different? Results of the Women Tasters Type Total score Average Score 1 Red onion marmalade Savoury 120 8 2 Piccalilli Spicy 92 7. 7 3 Sweet Chilli Hot 61 7. 6 Pear & Apricot Sweet 99 7. 6 3 Apple 1 Sweet 76 7. 6 4 Pineapple Sweet/Spicy 90 6. 9 4 Tomato & Chilli Spicy 83 6. 9 4 Spicy Onion Spicy 62 6. 9 4 Onion 1 Savoury 55 6. 9 5 Spiced Apple Sweet 81 6. 8 6 Banana Spicy 78 6. 5 7 Apple 2 Sweet 82 6. 3 8 Tomato 2 Savoury 41 5. 9 Well, looking at this, it would appear that women do have slightly sweeter tooths than men, and that men and women do have different tastes.Whilst CaramelizedRed Onion Chutney and Sweet Chilli Jam appears in both men and womens top 3, women far prefer Piccalilli to men and men far prefer the spicy Tomato & Chili to women look at the Pear and Apricot it is fourth in the womens preferences and 3rd to bottom in the mens interesting, hey? And another question to wantwho buys chutney? Men or women? There are many conclusions that can be drawn from this piece of maneuver, but for us, it helps to identify what we are press rel ease to make.This includes Sweet Chilli Jam, Tomato & Chilli, CaramelisedRed Onion, Piccalilli, Apple, Pear & Apricotand we have a couple of new ones up our sleeve And in flake you wondered, here is the combined list of men and womens results. What Both Men & Women Tried Total Score Average Score 1 Red onion marmalade 230. 5 7. 9 2 Sweet Chilli 210 7. 8 3 Apple 1 131 7. 7 4 Tomato & Chilli 227. 5 7. 6 5 Piccalilli 158 7. 5 5 Pear & Apricot 165 7. 5 6 Pineapple 156 7. 7 Spicy Onion 144 6. 9 7 Banana 144 6. 9 8 Spiced Apple 147. 5 6. 7 8 Apple 2 133 6. 7 9 Onion 1 134 6. 4 10 Tomato 2 77 5. 9 * Pickles, chutneys and relishes are failing to capture the attention of jr. shoppers. While for older generations chutneys have been a flavoursome accompaniment to a range of meals, with some creating their own concoctions, younger consumers most likely photograph is when theyre dipping their poppadums into a spot of mango chutney . Bainbridge (2007) believes that November and December are the best-selling months for the pickles, chutneys and relishes sector, as shoppers stock up on accompaniments to their turkey leftovers and ham sandwiches. Dorset population research Pring (2011) laid out interesting demographics research on the Dorset area * Dorset is just sized, small sparse population (159 per sq. km compared with 362 for E&W on average. * Life expectancy in Dorset for both men (80. 3 years) and women (82. 8 years) was higher than the England average.Largest elderly population of all the shire counties (29% of retirement age 19% for England and Wales) * Population is increasing due to net inward migration * Average house prices are among the highest in the UK outside London * But, Earnings are below national levels * Unemployment is low * But, there is little manufacturing * Approx. 10,500 people work in residential/social care (7% of employees in employment) * More people work in social care than dire ctly in unemployed and tourism * Median gross annual pay in Dorset was ? 24,927 (South westernmost ? 24,922, England ? 26,165) * The latest unemployment rate for Dorset is 4. % (South West 6. 0%, England 7. 6%) * Dorset lowest quartile affordability ratio (house price to earnings ratio a higher ratio manner less affordable housing) was 10. 3 (South West 8. 2, England 6. 7). References Pring, A. , 2011. The demographics of Dorset and its effect on stamp out of Life Care online viewed on 13 November 2012. Available from http//www. piperhub. com/wp-content/uploads/2012/01/Dorset-Demographics-and-EOLC-Andy-Pring. pdf Bainbridge, J. , 2007. field sixth sense Pickles, chutneys and relishes Changing tastes hinder growth online viewed on 10 November 2012.Available from http//www. prweek. com/uk/news/771632/Sector-Insight-Pickles-chutneys-relishesChanging-tasteshinder-growth/? DCMP=ILC-SEARCH Bainbridge, J. , 2008. Sector Insight Pickles, Chutneys and relishes online viewed on 10 Nove mber 2012. Available from http//www. prweek. com/uk/features/862382/Sector-Insight-Pickles-Chutneys-relishes/ Ribblesdalecheeses, 2011. Chutney Tasting Results II. In Ribblesdalecheeses Blogonline. 20 February 2011 viewed on 5 November 2012. Available from http//ribblesdalecheese. wordpress. com/2011/02/20/chutney-tasting-results-ii/ Food Manufacture, 2007.Chutney snap sophistication online viewed on 5 November 2012. Available from http//www. foodmanufacture. co. uk/NPD/Chutneys-offer-sophistication Food Manufacture, 2011. Chutneys go natural in time for Christmas market online viewed on 05 November 2011. Available from http//www. foodmanufacture. co. uk/Ingredients/Chutneys-go-natural-in-time-for-Christmas-market Mintel, 2007. Salad Accompaniments UK August 2007 online viewed 11 November 2012. Available from Mintel Mintel, 2009. Media and Food (The) UK October 2009 online viewed on 11 November 2012 . Available from Mintel