Market Opportunities for Soft Drink Companies Essay

Companies in the soft drink manufacturing industry be facing intense competition from the domestic and foreign brands,resulting in go promotional costs and sinking profit margins. The consumers are going for existent value for their money ,choosing drinks with better health value. Acurrent ban on gross sales of carbonates shows in the trend analysis given below- draw lay out COMPANY GROWTH RATE Our telephoner has shown a declining growth set up receivable to change in value perception and behavioural differences of consumers due to governmental bans all over the country.A public clarification would friend us change the consumer perception. We need to make our core value ground products to be fresh and relevant. We excessively need to sharpen our focus in this industry for maximum effect. drawframe The trends of our own product offerings in the market are shown in the interpret as below. Here we buns notice a declining trend. drawframe This declining trend can also be seen as a loss of our market plane section to fitter drink options like fuit juices and water .It is quite evident in the graph given below- drawframe High sales flashiness in the water drinking segment and health juice segment shows that customer want better value and there perception is base on the changes in the microenvironment brought about by our competitors. There is a casualty of high customer churn in the future as our companys sales decline. A 5 percent reduction in the customer take flightion rate can increase profits by 25 percent to 85 percent.According to the expectancy value baffle we ned to look into altering the beliefs about our brand which is effected by forcible risk perceptions. Here we are seeing intense segment controversy in our eange of products. Also there is lower entry barrier. The companies point of public opinion needs to be visible on active information search. A customers decision to be loyal or defect from buying our products depends upon the la rge number of small encounters of the company which should lead to memorable customer experience.